20 Years as a vegan – A Journey Toward Compassion and Action
A Reflection on Choices and Values
Today marks a special day for me—it’s been 20 years since I chose to become a vegan. But I’m not focused on how long I’ve been a vegan. For me, it’s not about the time, but the direction. What matters is not how long you’ve been on the journey, but that you’re moving forward—choosing to make a difference for animals, the planet, and yourself.
The Beginning of the Journey
Twenty years ago, I became deeply interested in non-violence and how we could create a better, more just world. I read about ethics, philosophy, and social movements, and many of the thinkers I admired were vegetarians. That led me to google the word "vegetarian." The first thing that came up was PETA’s video Meet Your Meat. After watching that video, I knew I couldn’t go on as before. I had a responsibility. I made the decision to become a vegan right then and there.
20?? – One of my first times handing out flyers in Denmark
The First Steps
My vegan journey began with lots of Indian food and basic ingredients from the local supermarket. To my surprise, I quickly found useful, vegan products. Shortly after, I started getting actively involved. I ordered materials from peta2, handed out flyers about fish rights at my school, and talked to friends and classmates about my decision.
Organizing and Activism
I founded SETA (Students for the Ethical Treatment of Animals) in both high school and university, organizing events, film screenings, and discussion salons. An internship at PETA gave me valuable insight into the international movement, and I later worked there. After moving to Denmark, I joined Dyrenes Alliance, where I have now worked for nearly 13 years.
Newspaper Clipping, 2006
Frontline Experiences
Over the years, I’ve tried nearly every form of activism. I’ve handed out flyers on the street and at festivals, answered thousands of emails, organized campaigns, protested in front of slaughterhouses and supermarkets, and led organizations. I’ve stood naked in winter cold to raise awareness, worn various animal costumes, been hassled by police, and even “borrowed” a Zamboni in activism’s name. I’ve faced opposition and support, ridicule and hope. And I’ve had deep conversations with strangers who told me that that very talk changed their lives.
2009: Jason disrupts an ice hockey game to expose McDonald’s treatment of chickens. Holding a PETA sign reading “ McDonald’s Breaks Birds’ Wings and Legs,” Jason spoke out about how birds killed for McDonald’s were grabbed by the legs and hung upside down on metal hooks. Many were still conscious as their throats were cut and they were plunged into scalding hot water.
Community and Relationships
One of the most valuable things has been meeting and working with some of the most courageous, empathetic, and inspiring people I know. These individuals have shaped my life and worldview—one even became my spouse. The community we build as animal activists is something truly special. We support each other through tough times and celebrate both small and big victories together.
2007, KFC Protest
Societal Progress
Much has changed over the past 20 years. Back then, soy milk was hard to find in supermarkets, and plant-based products were rare. Today, we have an abundance of vegan options—from milk to meals, snacks to beauty products. This progress is thanks to technological advances, growing consumer awareness, and activists' tireless work. More and more people are choosing plant-based for the animals, the environment, health, and justice.
Making a Difference—One Day at a Time
Calculations show that since becoming a vegan, I have spared around 7,300 animals from suffering and death in factory farming—about one animal per day for 20 years. It’s overwhelming to think about, but also a vital reminder: You can make a difference too. You can start saving animals right here, right now, by choosing a vegan lifestyle.
2008 KFC demo. Jason to the right under the tree, his father to the left under the telephone pole and parking ban sign.
Toward a vegan Future
Though we still have a long road ahead, we’ve come tremendously far. I’m more convinced than ever that a vegan world is possible. It will take courage, persistence, and community, but we’re moving in the right direction. Every time someone chooses a vegan dish, questions the status quo, or acts for the animals, we take another step toward a more compassionate future.
2008 KFC protest
Thank You for Being Part of the Journey
Thanks to all of you who are part of this journey—wherever you are. Thank you for choosing compassion, justice, and hope. Together, we create a more sustainable, just, and vegan world. I’m deeply grateful to be part of it.
