Dyrenes Alliance participated in DVF’s plant-based fair to demonstrate how this diet can save countless animals from horrific fates. In our mission to reveal and share animals’ realities, we showcased virtual reality (iAnimal), alongside flyers and merchandise. We also took advantage of the opportunity to recruit new members and many signed up for VeganerUdfordringen.
The exhibitors had inviting booths and delicious samples. Although most products are only sold in limited stores, it was clear that if buyers were ready, production could scale up instantly. Most main-stage talks focused on health, awards, and how to build a greener shopping basket.
The expo wasn’t about animal conditions, but Casper and Monopolet (Casper Christiansen, Vicki Berlin, Thomas Erex, and Søren Bregendal) vividly addressed that the primary reason for veganism is—morality and animal ethics. Ulrich Kern-Hansen from Organic Plant Protein highlighted a crucial issue in his Sunday talk: sales of legumes have remained almost stagnant over the past three years.
It makes sense that the best vegane opportunities lie outside Denmark. Selling vegane products to Danish consumers is simply tough.
Much of this is because Danish food habits are almost sacred, hindering green progress and animal liberation. Ulrich Kern-Hansen added that many Danes want their food culture untouched—and I can’t argue with that. Overall, I’m proud of the impact we made at Dyrenes Alliance. Both days saw high activity at our booth, with volunteers engaging in constructive and enlightening conversations throughout. Thank you all!
Blog post by Clara Assing
