Our Vision

Our vision, mission, and values

Our Vision

A just world for all animals.

Our Mission

To engage and empower young people to be active for a just world for animals.

Our Values

• We strengthen and mobilize youth action

  • We believe the young generation is essential to activate and mobilize to achieve a world where animals are treated justly by humans. We seek out, support, and recognize young people committed to improving how humans treat animals.

  • We educate youth and continuously provide feedback, coaching, and tools to help them strengthen their skills and activism.

• We are an inclusive community that stands together

  • We embrace and celebrate individuality and diversity. We are open to all, regardless of gender identity, sexual orientation, political views, religion/belief, disability, race, ethnic or social origin, nationality, or skin color.

  • We do not tolerate racism, sexism, violence, threats, or any behavior that creates insecurity for others.

  • We are a team that lifts and strengthens each other through a positive, welcoming community. We stand united and support one another.

• We act on utilitarian principles

  • We focus our energy, resources, and talents on activities that reduce the most suffering. Our utilitarian approach guides our choice of strategies and goals.

• We work pragmatically, based on research, and innovatively

  • We focus on what works. We seek out and test knowledge, and continually adjust our activities and strategies to be as effective and meaningful as possible in achieving our goals. We remain alert to opportunities for creating new and better solutions.

• We hold a global and long-term perspective

  • We believe a global outlook enriches and strengthens our work, and we continuously seek inspiration, advice, and collaboration opportunities with other organizations worldwide.

  • We focus on activities that make a significant long-term impact rather than short-term actions with smaller effects.

  • We recognize that a global effort is necessary to address the challenges and injustices related to human treatment of animals and the resulting consequences for humans, animals, and the planet.