Our Vision

Our Vision, Mission, and Values

Our Vision

A Just World for All Animals.

Our Mission

To engage and empower young people to take active roles in creating a just world for animals.

Our Values

• We empower and mobilize youth action

  • We believe this generation of young people is essential to activate and mobilize in order to achieve a world where animals are treated justly by humans. We seek out, support, and recognize young activists committed to improving how humans treat animals.

  • We educate youth and provide ongoing feedback, guidance, and tools to help them strengthen their skills and activities further.

• We are an inclusive community that stands together

  • We embrace and celebrate individuality and diversity. We are open to all, regardless of gender identity, sexual orientation, political views, religion/belief, disability, race, ethnic or social origin, nationality, or skin color.

  • We do not tolerate racism, sexism, violence, threats, or any behavior that undermines others' safety.

  • We are a team that lifts and strengthens each other through a positive and welcoming community. We stand united and support one another.

• We act based on utilitarian principles

  • We focus our energy, resources, and talents on actions that reduce the most suffering. Our utilitarian approach shapes our choice of strategies and goals.

• We work pragmatically, research-based, and innovatively

  • We concentrate on what works. We seek and test knowledge, adjusting our activities and strategies continuously to be as effective and meaningful as possible in achieving our goals. We stay alert for opportunities to create new and better solutions.

• We maintain a global and long-term perspective

  • We believe that a global outlook enriches and strengthens our work, and we continuously seek inspiration, collaboration, and feedback with other organizations worldwide.

  • We focus on actions that create substantial long-term impact over short-term activities with lesser effects.

  • We recognize that a global effort is necessary to address the injustices and challenges related to human treatment of animals and its consequences for people, animals, and the planet.