This Year’s Challenge – For the Climate, the Animals, and You
Make a difference for the climate
Is 2023 the year you make a difference for the climate? Want to learn how your habits impact our planet? Looking for a New Year's resolution that’s about more than just you — but the world we share? Then KlimaUdfordringen is for you.
In KlimaUdfordringen, over three weeks, you’ll be challenged and empowered to shift your eating habits toward less climate harm. It’s easy, free, and educational. The challenge starts Sunday (January 2nd). Here’s what to expect.
Throughout January, you'll receive daily emails with top recipes, practical tips, and inspiration for eating greener. You can also explore our knowledge section now for facts about diet and climateand general questions and answers about our January campaign. We’ll also hold webinars where you can get info, inspiration, and answers on health, climate-friendly eating, and how to make green food work day to day.
This campaign is created together with Greenpeace, known for fighting for the climate, and Plantevækst, experts in plant-based food.
Make an enormous impact: Eat plant-based!
We must eat less meat and more plant-based if we're going to feed the planet’s growing population while stopping the worst climate chaos. This is backed by multiple studies.
The UN and various independent scientists conclude that producing animal foods like meat and dairy is a leading cause of climate change and environmental destruction:
Greenhouse gases from the animal food industry account for 19% of total global emissions in a recent study—and in Denmark, animal production causes 31% of emissions. (Source)
15,000 liters of water are needed to produce just one kilo of beef. By comparison, producing one kilo of wheat requires only 1,800 liters. (Source) Most water used for meat production is polluted with nutrients, drug residues, and heavy metals when returned to the environment. (Source)
A quarter of the world's land is used for producing animal products. If all production was gathered in one place, it would cover all of North and South America! (Source)
70% of global deforestation is caused by agriculture. Cattle farming, feed production, and palm oil cultivation drive most tropical rainforest destruction. (Source)
90% of the world’s fish stocks are already overfished or fully exploited. (Source)
Challenge someone
Know someone who needs a challenge? Want your family member to learn more about climate, your friend to eat more plant-based, or to push yourself to change your habits? Sign up for KlimaUdfordringen here:
* Note: KlimaUdfordringen happens only a few times a year. Interested in a similar challenge year-round? Try VeganerUdfordringen Plantespringet all year.
