This year's challenge - for the climate, the animals and you
Make a difference for the climate
Is 2023 the year to make a difference for the climate? Do you want to learn about how your habits affect our planet? And do you want a New Year's resolution that's not just about you - but also the world we live in? Then the Climate Challenge is for you.
Over 3 weeks, the Climate Challenge challenges and empowers you to change your eating habits to be less harmful to the climate. It's easy, free and educational to join. The Challenge starts on Sunday (2 January) and you'll get an insight into what's to come.
During January you will receive daily emails with the best recipes, practical tips and inspiration to eat greener. You can also already explore our knowledge section on facts about diet and climate and general questions and answers about our January campaign. There will also be webinars where you can get information, inspiration and answers to all your questions about health, climate-friendly eating and green food in practice.
The campaign is made in collaboration with Greenpeace, known for its climate work, and Plantevækst, experts in plant-based food.
Make a huge difference: eat plant-based!
We need to eat less meat and more plant-based if we are to produce enough food for the world's growing population while averting the worst climate change. This is confirmed by several studies.
The UN and several independent scientists conclude that the production of animal foods such as meat and milk is one of the leading causes of climate change and environmental problems:
According to a new study, greenhouse gases from the animal food industry account for 19% of total global emissions - in Denmark, animal production accounts for as much as 31% of emissions (Source)
It takes 15,000 litres of water to produce just one kilo of beef. By comparison, it takes just 1800 litres of water to produce one kilo of wheat. (Source) Most of the water used for meat production is contaminated with nutrients, drug residues and heavy metals when it is returned to the environment (Source)
A quarter of the world's land is used to produce animal products. If production were concentrated in one place on Earth, it would fill the whole of North and South America! (Source)
70% of the world's deforestation is caused by agriculture. Cattle farming, feed production and palm oil production are behind the clearing of tropical rainforests in particular (Source)
90% of the world's fish stocks are already overfished or fully exploited. (Source)
Give a challenge
Do you know someone who needs to be challenged? Would you like your family member to learn more about the climate, your friend to eat more plant-based, or do you need to challenge your habits? Join the Climate Challenge here:
* Note: The Climate Challenge only happens a few times throughout the year. If you are interested in taking a similar challenge, try the The Vegan Challenge throughout the year.
