Dyrenes Alliance at Roskilde Festival!
Free pizza rolls, thought-provoking signs, engaging booths, and striking costumes—if you were at Roskilde Festival this year, you likely couldn’t miss the activists from Dyrenes Alliance. At an event with around 130,000 people, we seized the chance to raise awareness for the animals, spark conversations, and push to shift the debate. And what better place than a hotspot for music, activism, and festive vibes to talk with people and make them aware of the cruelty in the industry!
"Try VR and get a free vodka shot!"
Every day of the festival, guests found activists on the streets ready for conversations; several times around a table where they could grab a vodka shot or a glass of rosé if they were ready to watch Mød Dit Kød or a five-minute VR experience about the dairy industry. Activists stood ready to support festival-goers who were shocked when forced to face reality. It’s always tough to see how pigs have their throats cut for a piece of bacon, or how calves are ripped from their mothers so humans can steal their milk. We offered solid advice on coping with this horrific truth and offered guests a vodka shot to wash it down.
Die-in against the fishing industry
On Monday, as the rain began, we spotted a perfect moment to focus on the countless animals living underwater—until humans come to remove them to kill or exploit them for entertainment. To spotlight the fish, activists staged a die-in wearing makeup, der lignede fiskeskel, og blev overhældt med teaterblod og indpakket i spøgelsesnet for at symbolisere den massakre, der sker mod havets dyr. Aktionen var kold, men meget succesfuld, og fik en masse mennesker til at stoppe op og engagere sig i samtaler om fiskeindustrien, og hvad den gør mod individerne i havet. Aktionen blev derfor gentaget om torsdagen, hvor nogle sushi-kokke holdt en workshop om ”skånsomt fangede fisk”, hvilket viste sig at handle om skånsomhed over for havmiljøet, og ikke over for de individer, der slås ihjel for en smagsoplevelse. Også her fik aktionen en masse opmærksomhed og startede nogle vigtige samtaler!
ZOO is a prison for animals
Wednesday morning, activists rose early to drop a banner from the ZOO tower: a camp that glorifies wild animals locked in cramped cages for human spectacle. Naturally, we focused attention here with a large banner reading “Prison for Animals,” perfectly completing the ZOO logo when hung on the tower. We captured striking photos and left the banner up so festival-goers could have something to reflect on as they woke up with a hangover.
"Sign up for the vegan Challenge and get a free pizza roll!"
In the heart of Dream City, a cozy community kitchen was perfect for making vegan pizza and cinnamon rolls—and even better for convincing hungry festival-goers to eat compassionately and register for the vegan Challenge. On Wednesday afternoon, activists launched a mass production of delicious rolls, drawing potential vegan participants into conversations on breaking their harmful habits. A huge win for the animals!
Animal Rights March
Friday was Animal Rights March day! Activists carried bright signs, hoisted a sound system, and marched through the festival to the tune of Ingen Komments’ new hit “Burn Down Danish Crown,” plus classics like TK the Artist’s “Protein” and Asger B’s “Milk.” With high spirits and fierce chants, we raised awareness for the animals, making meat-eaters in line for pork sandwiches think twice—and maybe choose a burger from Mikuna or Eden Jaxx instead.
Go vegan Like Lizzo!
To close the Orange Stage Saturday night was the talented and fierce vegan artist Lizzo! Just before her concert, activists handed out flyers to Lizzo fans urging them to Go vegan Like Lizzo og en promovering af hendes sang, Good as Hell, som hun har doneret til PETAs kampagne, ”Eat good, Feel good”. De begejstrede fans tog imod aktivisterne med åbne arme, og snakkede engageret med hinanden om Lizzos mega seje livsstil.
Serve plant-based food, Roskilde!
The festival offered a huge variety of food stalls. Unfortunately, only a small portion were vegan. We had Eden Jaxx, Mikuna, The Organic Boho, and a vegan nachos stand to choose from, plus some vegan options scattered elsewhere. Coffee Cow also offered oat milk only for coffee. Still, we frequently saw longer lines at the vegan food stalls and most plant-based dishes sold out by the festival’s last days. Demand is high, Roskilde—our recommendation: go fully vegan next time!
See you next year!
After a week urging people to leave the fish alone, asking ZOO to stop imprisoning wild animals, encouraging hungry guests to eat food instead of animals, and inspiring fans to be vegan like Lizzo, we packed up our tents and spread out across Denmark for activism elsewhere. Our presence at the festival undoubtedly sparked many thoughts among attendees and possibly gained more vegan followers. We look forward to seeing you when we fight for the animals at the festival again next year <3
Want to read more? Check out our vegan guide to festivals here.
